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www.expresshealthcare.in INSIGHT INTO THE BUSINESS OF HEALTHCARE
September 2007  
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Home - Cover Story - Article

Kovai Medical Centre and Hospital, Coimbatore

The inception of Kovai Medical Centre and Hospital (KMCH) gave impetus to the healthcare scenario in Coimbatore which is otherwise famous as an engineering city of India. KMCH, a multi-disciplinary super-speciality corporate hospital located on the Coimbatore-Chennai highway, was started in the year 1990 with 250-bed strength.

KMCH added 100 beds more in the year 1993 as a result of the growing demand and the ever increasing occupancy rate which was always above 90 per cent. In 1996, KMCH started a 50-bed Hospital at Perundurai and in 2003 established a 100-bed Hospital at Erode. At present, the KMCH Group of Hospitals has a total strength of 750 beds. In 1991, when the Hospital was at its initial stages, the revenue was Rs 2.12 crore which wheeled to Rs 65 crore by 2007. The Hospital attained breakeven in the year 1996. Today, KMCH is a listed Hospital on the BSE with 7,000 shareholders. "As far as the corporate hospitals are concerned, we are at the second position, after Apollo Hospital, Chennai," shares Dr Nalla G Palaniswami, Chairman.

State-of-the-Art

"As far as corporate hospitals are concerned, we are the
second-best in Chennai"



- Dr Nalla G Palaniswai

Chairman
KMCH

The Hospital, located on a landscaped 18-acre plot, is equipped with well-laid outpatient rooms, 10 operation theatres and investigation areas. Super-speciality procedures like open heart surgeries, cardiac surgeries, kidney transplants, knee replacements, hip replacements, coronary and peripheral angioplasty, advanced neuro intervention and complex neuro surgeries are done regularly at the Hospital. It also has a facility for providing emergency and trauma care for treating cardiac arrests, Road Traffic Accidents (RTA), snake bites and severe burn injuries. Also, the hospital boasts of advanced medical equipment such as MRI, CT scanner, and angiography with DSA, mammography, laser equipment, video endoscope, operating microscope, laparoscopic equipment, auto analyser and 4-D ultrasound.

There are specialised clinics like asthma clinic, diabetes clinic, slim clinic, pain clinic, de-addiction clinic, painless labour clinic, andrology clinic and diet clinic. Various specialised procedures like chemoembolisation, stenting, fallopian tube recanalisation, chemotherapy, blood component therapy, arthroscopic surgeries, laparoscopic and thoracoscopic surgeries are regularly done at the Hospital. It has a separate department for artificial limb manufacture, one of the best trauma care centre networks in the region with highly qualified and experienced trauma team, which comprises orthopaedic surgeons, neuro surgeons, general surgeons, cardio vascular and thoracic surgeons and plastic surgeons. KMCH, in collaboration with the Rotary clubs of Coimbatore and Erode, today has five trauma care centres on the Avinashi Road between Gandhipuram and Perundurai.

In order to ensure immediate transportation of the patient from the accident spot, KMCH has an emergency control room facility to co-ordinate all trauma care centres.

Spotting the Needs

Being a commercially successful corporate entity does not divert the Hospital from its responsibility towards the society. KMCH is known for organ transplant programmes recognised by the Government of Tamil Nadu. Several kidney and corneal transplants from live donors and cadavers have been done. The Hospital is also recognised by the Tamil Nadu Government for heart and lung transplants.

KMCH is very actively involved in preventive health check-up programmes. There are over 13 preventive health check-up programmes such as Executive Master Health Check-up, Master Health Check-up, Senior Citizens Health check-up, Cancer Screening, and Paediatric Health Check-up. It regularly conducts free medical camps both at the Hospital and rural areas in association with rotary clubs and other service organisations.

Fifty per cent concession is given for the treatment and procedures at the Hospital for camp patients. Health education programmes are conducted with the help of KMCH doctors in various schools, colleges and industrial establishments on a regular basis. Not to forget the research frontier of the Hospital.

"In the field of interventional radiology, we have pioneered many techniques like GDC coiling for aneurysms, uterine fibroid embolisation, drug eluted stent for cardiac angioplasty, trauma care centre on the national highway, paediatric cardiac surgery, and use of information technology in patient care," says Dr UK Ananthapadmanabhan, President.

Moreover, KMCH is recognised for Diplomate of National Board (postgraduate programme) in general surgery, anaesthesiology, cardiology and cardio thoracic surgery, and obstetrics and gynaecology. It is recognised for training doctors in AFRCS programme in general surgery.

Future Perfect

KMCH, which is growing at the rate of 25 per cent per annum, has plans to tap the market potential by conducting outreach programmes like patient camps, CMEs, international conferences and branding activities. However, in the process of discovering new healthcare avenues for itself, KMCH faced hurdles like fierce competition, high borrowing cost because of periodical replacement of medical equipment, increase in the cost of manpower, material and machinery. "We could not hike the prices because of stiff competition, thereby the profit margin has been narrowed," avers Dr Ananthapadmanabhan.

The Hospital has grand plans of Rs 100 crore expansion this year, by adding 200 speciality beds of international standards in order to attract patients from other countries. It is also planning to build a cancer department with state-of-the-art equipment like linear accelerator and PET-CT Scan. Furthermore, the development of the transplant centre for heart and kidney and a full-fledged medical college would be an ideal icing on the cake.

 

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