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www.expresshealthcare.in INSIGHT INTO THE BUSINESS OF HEALTHCARE
September 2007  
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Home - Cover Story - Article

HOSMAT Hospital, Bangalore

I saw the writing on the wall back then itself that India is the place to be," says Founder Dr Thomas Chandy, who quit his fairly long and successful stint in the US as a medical practitioner, to return to his hometown and set up a hospital that would become one of the leaders among its kind. We are talking about the HOSMAT Hospital, the first super-speciality Hospital in Bangalore.

Quality Affairs

"When you are focused on specialties, the quality improves," comments Dinesh Madhavan, Vice President, HOSMAT. And that seems to have worked, as the Hospital is a brand in what it specialises. "We have a 65 per cent market share in orthopaedics in the city," claims Madhavan. The Hospital specialises in orthopaedics, sports medicine, joint replacement, neuro sciences, spinal surgery and accident trauma.

HOSMAT is also home to HOSMAT Institute of Neurosciences (HINS), which has completed a decade in patient care. HINS has recently expanded with the addition of a new 75,000 square feet neuro sciences and spinal centre. The Institute has 22-bed Neuro ICU, two dedicated Neuro Operation Theatres, Brain Lab Computer Navigation System, ZEISS NC4 Microscope and state-of-the-art EEG and ENMG.

Apart from its 350 plus beds and 12 operation theatre units in Bangalore, HOSMAT has 125 associate hospitals in Karnataka.

Rising Popularity

If the patient demography is any indication, the popularity of the Hospital is quite widespread. The Hospital has had quite a few high profile patients in the past, which includes Leander Paes, Mahesh Bhupati and very recently, Bangladeshi pacer Mortaza.

"We get at least 20-25 patients from Kolkata every month apart from places like Gujarat, Maharashtra etc. Other than that, we have regular patients coming from the SAARC countries, the UK, Vienna, Oman, Middle East, Nigeria, Rwanda etc," adds Madhavan. According to him, there is a constant influx of patients from the UK because of the long waiting period.

Thus it has also formed Hosmat International Patient Services (HIPS), the International Programme at the Hospital is a service for patients visiting from abroad. International programme staff of surgeons, administrators and Public Relation Officers co-ordinate all aspects of each international patient's visit to HOSMAT.

Tech-savvy

"We were the first in the country to use software for resurfacing"



- Dr Thomas Chandy

Founder
HOSMAT Hospital

Improvisation and innovation—has been the focus throughout, both in technique and technology. Proxima, for instance, a kind of joint replacement surgery for younger people below 55, was first performed in this Hospital. Like everyone else in the industry, it has also been the part of the bandwagon in search of the latest in technology. It claims to be the first in the country to have acquired and implemented effective computer navigation system for orthopaedics and neurosurgery. "We were the first in the country to use software for resurfacing," claims Dr Chandy. That apart, efforts are put in to ensure minimal chances of infection and according to Dr Chandy, "The chances of infection in the Hospital are just 0.1 per cent."

Proving the Critics Wrong

Not many approved of Chandy's initiative when the Hospital hadn't taken form; especially when he decided to avail funds from IDBI at an exorbitant interest rate of 22 per cent. All those apprehensions seem pointless now as the growth of the Hospital has been quite consistent, through the last 14 years of its existence, and today it is India's largest exclusive orthopaedic Hospital. According to Dr Chandy, "The Hospital is a brand in accident care, head injuries and broken bones." The last five years have seen annual growth rates ranging between 32-35 per cent on a regular basis. The revenue figure was over Rs 40 crore for the previous year.

The Hospital has also initiated an insurance plan 'HELP'. Under this, patients can avail insurance cover for up to Rs 1 lakh, for which the annual premium is just Rs 450 and is, apparently, finding a lot of takers. There is also a HOSMAT Education Institute offering courses in Nursing, Physiology, Radiology and OT.

Future

The management is quite content with the Bangalore unit and isn't keen on setting up units in other cities. "It is difficult to replicate everything. Only bigger corporates can do it," says Madhavan. The idea for the future is to build up on its existing image of a super-speciality Hospital and bring in more of the latest technology within the existing facility.

 

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