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www.expresshealthcare.in INSIGHT INTO THE BUSINESS OF HEALTHCARE
September 2011  
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Home - IT at Healthcare - Article

The Future of Healthcare

People want to take a more active role in managing their healthcare – both to reduce costs and improve their quality of life. Device makers have a great opportunity to fulfill this need – but to be successful, they must partner to ensure they have the blend of skills, consumer understanding and healthcare expertise, advises Jeby Cherian, Director, Strategy, IBM India/South Asia


Jeby Cherian

Director - Strategy,
IBM India/South Asia

In the very near future, you might find the key to better health right in your pocket. No doubt this will drive the emergence of empowered consumers. Consumers, who have a growing appetite for health and wellness devices and this represents a burgeoning market opportunity for device manufacturers that has barely been tapped.

Research indicates that increasingly, wellness devices will be used to fill the information gap for consumers that are relatively healthy, but need devices that provide information to help them gain greater control over their conditions and lead healthier lives. These devices will plan, predict and monitor information, feeding it directly to caregivers and clinicians as well as support networks. Users will interact with devices on their own terms, and connect them via broadband, wireless and wireline connections.

According to a recent study ‘The Future of Connected Health Devices’ by IBM Institute for Business Value, there is growing demand for devices and this is driven by information seekers -- people who will increasingly turn to technology to help manage health-related challenges to reach their wellness goals. The global study surveyed more than 1,300 consumers currently using health and wellness devices and found that these consumers are demanding a new generation of health devices, greater simplicity and better information sharing. Users want the ability to connect with their caregiver and reduce office visits to their healthcare professionals and the added ability to collaborate online with a community of peers with similar issues and interests. And they are willing to pay for it. More than one third of current device users surveyed expect to contribute to the cost of new health devices over the next two years while 35 per cent also expect to pay a monthly service fee.

Futuristic Devices

Whether connected online, to a PC, gaming device, tablet or smart phone, wellness devices will become ubiquitous in the future, especially in caring for the sick, the elderly and those in need of medical assistance, but also for healthier people who want to achieve wellness goals. IBM scientists and healthcare experts envision a number of new devices to help individuals with the following challenges:

Dieting – A new generation of devices for dieting will also measure movement, speed and intensity. These devices will engage users if they aren't moving enough or provide a movement task to accomplish. Relying on the help of friends, family and social networks, the devices could alert others to elicit motivation, encouragement or even to "tell on them" to hold them accountable to a friend. These devices will be integrated into tools for monitoring medication adherence, blood pressure and weight for a more complete picture of the user's health.

Elder Care – For patients suffering from memory loss or impairment, devices for establishing location and compliance with medication regimes, connected to a digital pill box will be commonly used. These devices will pinpoint the location of both the user as well as the caregiver, to give the patient peace of mind, providing medication reminders and direct access to caregiver support.

Blood monitoring – The advent of a non-invasive blood test to automatically analyse blood via a wrist band will wirelessly transmit data to your doctor.  When cholesterol levels spike, iron levels drop or white blood cell counts increase, users will know when to modify their medications, or seek medical attention.

Independence and mobility – Mobility is a critical factor to independent living, enabling people to remain in their homes and delay entry into assisted living and hospital facilities. Devices to keep people ambulatory will increasingly be used to monitor movement. These devices will provide coaching and tasks to improve coordination, range of motion and stability. They will also determine if the user is walking steadily, getting out of chairs easily, or if he or she needs assistance. Devices and sensors that predict conditions that could lead to a fall can alert the user to stop and rest or ask for help. It will alert caregivers if a fall occurs.

Communication – New devices that tap brain waves will make it easier for the medically fragile and impaired to express their thoughts and sensations via a digital avatar of the human body. With the help of sensors, even non-verbal patients will be able to express how they are responding to specific treatments or pain, precisely indicate sensations in their body, or ask for medical attention, such as to change their position in bed or request more oxygen. These devices will capture important vital sign data as it streams in, interpreting it in real time and alerting caregivers to changes instantly. Also, users will expect devices to easily share information with their family or healthcare professionals. Additionally, they require: ease of use, reasonable pricing and real-time information sharing from their devices.

Beyond Innovations

Significantly, device companies will need to strengthen their collaboration and partnering skills since it is unlikely any single firm has all the capabilities required to offer a total solution. These companies may need to collaborate with software companies that develop user interfaces, or publishing companies that supply health-related information and content.

Both consumer and clinician adoption of devices will hinge not only on ease-of-use, but also on industry-wide interoperability, the study concludes. Device makers should get involved and participate actively in future standards for the connected health device ecosystem. Additionally, manufacturers will need more than innovative, easy-to-use devices to succeed. A comprehensive consumer experience will be required. This must include online and retail support, accessories, additional information and content, social network support and education.

As the healthcare market continues to evolve, sophisticated devices and services will continue to empower the consumers to better self-care and connect seamlessly with the healthcare providers. Creating novel, reliable, and cost-effective personal health solutions would require increased synergy amongst all the stakeholders within the healthcare ecosystem.

Are we ready? The future beckons.

healthcare@expressindia.com

 

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